Syncing feeling lifts music industry

Syncing feeling lifts music industry It seems quaint to recall that bands used to be accused of “selling out” if a TV programme or commercial used their music. Nowadays, rock and pop artists of all kinds have become reconciled to that particular way of doing what the Clash used to call “turning rebellion into money”. So when did it all change? Well, one of the big turning points came when Sting not only allowed a carmaker to use one of his songs in an advert, but even appeared in it…

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